市场营销专业Marketing

培养目标：本专业旨在培养德、智、体、美、劳全面发展，在北部湾湾区企、事业单位及政府部门从事营销策划、整合营销传播、管理等专业工作，具有法律意识、职业道德、科学素养及社会责任感，富有创新创业精神，系统掌握现代市场营销理论和方法，熟知前沿营销实践并善于运用先进营销工具的高层次应用型人才。

专业特色：市场营销专业实施“以赛促学”“以赛促教”培养制度。教师带领学生参加市场营销专业各类比赛，每年都获得国家级、省级、校级等多项大奖。

主修课程：微观经济学、宏观经济学、管理学、市场营销学、消费者行为学、人力资源管理、市场调查与预测、商务统计、整合营销传播、商务谈判、财务管理、营销策划实务、战略管理。

就业方向：企业单位营销部门；政府事业单位工商管理部门；市场调研公司；商业数据分析公司；大、中专院校做科研、教学方面工作等。

Major Objectives

This major aims to cultivate high-level application-oriented talents with all-round development of morality, intelligence, physique, aesthetics and labor, who engaged in marketing planning, integrated marketing communication, management and other professional work in enterprises, institutions and government departments in the Beibu Gulf zone. They have legal awareness, professional ethics, scientific literacy and sense of social responsibility, and the spirit of innovation and entrepreneurship. They can also systematically master modern marketing theories and methods, be familiar with cutting-edge marketing practices and be good at using advanced marketing tools.

Professional features

The marketing major implements the training system of "promoting learning through competition" and "promoting teaching through competition". Teachers lead students to participate in various competitions of marketing major and win many awards at national, provincial and school levels every year.

Major courses

Microeconomics, Macroeconomics, Management, Marketing, Consumer Behavior, Human Resource Management, Market Research and Prediction, Business Statistics, Integrated Marketing Communication, Business Negotiation, Financial Management, Marketing Planning Practice, and Strategic Management.

Employment direction

Graduates are mainly engaged in scientific research and teaching at corporate marketing departments, Industrial and commercial administration departments of government institutions, Market research companies, Business data analysis companies, Universities and Technical secondary schools.