旅游管理专业Tourism Management
培养目标:本专业旨在培养德、智、体、美、劳全面发展,掌握现代旅游管理基础理论、专门知识和专业技能,具有人文素养、国际视野、创新精神、社会责任、管理能力和服务意识,能够从事与旅游业相关的经营、管理、策划、规划、咨询、培训等工作的应用型专业人才。
专业特色:本专业重视理论联系实践,建设了具有滨海特色的实践教学体系,拥有自治区级滨海旅游虚拟仿真实践教学中心和钦州市文旅局、钦州滨海旅投、广西静照传媒、广西东呈国际、法国雅高集团、皇家加勒比游轮公司等各级各类校外教学实践基地,培养学生的应用能力全方位提升。
主修课程:旅游学概论、管理学、旅游经济学、旅游职业素养、旅游资源管理、旅游目的地管理、旅游接待业、海洋旅游、旅游电子商务、旅游创意策划、旅游综合实践
就业方向:毕业生主要到旅游行政事业单位、旅游投融资平台、海外邮轮公司、酒店民宿、旅游景区、旅行社、旅游电商企业及其他旅游相关企业从事经营、管理与服务工作。
Major Objectives
This major aims to cultivate application-oriented professionals with all-round development of morality, intelligence, sports, aesthetics and labor, who can master the basic theory, expertise and professional skills of modern tourism management, have humanistic quality, international vision, innovation spirit, social responsibility, management ability and service consciousness, and be able to engage in tourism related operations, management, planning, consulting, training etc.
Professional features
This major values integrating theory with practice, and it has built a practical teaching system with coastal characteristics. To cultivate students' application ability in an all-round way, it has autonomous region level coastal tourism virtual simulation practical teaching centers such as Qinzhou Municipal Bureau of Culture and Tourism, Qinzhou Coastal Tourism Investment Corporation ,Guangxi Jingzhao Media Corporation, Guangxi Dongcheng International, French Accor Group, Royal Caribbean Cruise Line Corporation and other various kinds of off-campus teaching and practicing bases.
Major courses
Introduction to Tourism Management, Tourism Economics, Tourism Professionalism, Tourism Resource Management, Tourism Destination Management, Tourism Reception, Marine Tourism, Tourism E-Commerce, Tourism Creative Planning, and Comprehensive Tourism Practice.
Employment direction
Graduates are mainly engaged in operation, management and service in tourism administrative institutions, tourism investment and financing platforms, overseas cruise companies, hotels, homestays, tourist attractions, travel agencies, tourism e-commerce enterprises and other tourism related enterprises.